Onpar — AI consulting & systems for creative agencies

Why Onpar

Most AI implementers build from generic playbooks.

We build from years of running agency operations — so the system fits the way your team works.

Built by an operator

Every system is driven by real agency operations expertise, not generic AI playbooks. The thinking behind the build comes from someone who's done the work.

Human-first by design

AI as a partner to human judgment, not a substitute for it. We design for the person using it every day — and refuse to over-automate.

Built to fit, built to last

Custom to how your team already works, tool-agnostic, and engineered to evolve as the models do. Off-the-shelf tools produce off-the-shelf work.

How it works

A clear path from "where does AI belong?" to a system your team uses every day.

Map

Start with your people and workflows. Find where AI belongs — and where it doesn't.

Scope

Turn it into a clear, prioritized plan one owner can approve. No committee.

Build

Design and build the custom system, around the people who'll use it.

Evolve

Refine as your team adopts it and the models change. Not a one-time install.

What we do

We're an operational partner first — AI tooling second.

More than AI tooling

Custom Agency Solutions & Fractional Operations Leadership

For agencies that need more than a tool — a strategic operational partner. Acting as your fractional operations lead, we identify bottlenecks, design and build custom AI systems, and lead the change so it sticks.

Work with us

What we've built

Client Insights Platform

Relationship intelligence that monitors and improves the health of your client partnerships — surfacing churn risk and growth opportunities before traditional reporting would.

Knowledge Hub

Knowledge management that captures and operationalizes your agency's collective expertise — so proven approaches are searchable, not locked in one person's head.

Resource Planning Engine

Workforce planning that forecasts capacity, optimizes allocation, and flags staffing risks before they hit delivery.

Contract Operating System

Scope, price, approve, and generate client contracts from one workflow — standardizing the lifecycle while protecting profitability.

Business Intelligence Platform

Business intelligence across sales, delivery, finance, and operations in one view — flagging risks and recommending the next move, not just reporting what happened.

Project Retro Engine

Automated retrospectives that gather performance data, team feedback, and client outcomes to evaluate what worked, what didn't, and where to improve.

What we've automated

Meeting Notes → To-Do Task List

Turns notes, transcripts, and recordings into structured action items with owners and deadlines — captured and assigned without manual follow-up.

Project Inquiry Calls → CRM Leads

Converts discovery calls into fully populated CRM opportunities — contact info, requirements, budget, and next steps captured automatically.

CRM Pipeline Automations

Automates stage updates, task creation, notifications, and follow-ups across the pipeline — accuracy up, admin down.

Meeting Notes → Proposal Generator

Turns discovery conversations into draft proposals, extracting goals, scope, deliverables, and timelines to cut creation time and improve consistency.

Proposal Sent → Automated Follow-Up

Triggers personalized follow-up reminders and sequences after a proposal goes out, so opportunities keep moving and nothing goes unanswered.

Won Deal → Client Onboarding

On a closed-won deal, instantly spins up projects, folders, tasks, kickoff meetings, and onboarding materials for a smooth hand-off to delivery.

Lead Qualification & Scoring

Scores inbound leads on budget, fit, urgency, and scope, then routes the highest-value opportunities to the right person.

About

We've run agency operations. Now we build the AI.

Onpar is a human-first AI consulting and systems firm for creative agencies, founded by Michelle Mundy in Long Beach, California.

We've spent years inside creative agencies running the operations that keep work moving — scoping, staffing, delivery, and the systems that hold it together. It's the perspective most AI implementers are missing: they build from generic playbooks; we build from having done the job.

Onpar exists to close that gap. We help agency leaders find where AI genuinely belongs, then build the custom tools and systems that come out of that thinking — designed around the people who use them, not bolted on top of them.

We turn agency operations expertise into AI built around your people